When a parent rings you from a Google ad, does anyone know?
If you can’t tell which enquiries came from your ads, the campaigns filling your rooms look identical to the ones wasting your money — and the budget gets decided on a feeling.
- Free, and yours to keep
- No access to anything of yours
- Nothing for you to send me
- One reply stops it for good
Three things quietly waste a centre’s ad budget.
- A call nobody can trace Parents ring far more often than they fill in a form. If those calls aren’t counted, the ads producing them look like they produce nothing — so the budget moves to whatever is easier to measure and the thing that was working gets turned down.
- A page too slow on a phone A parent taps your ad on the way to work. You are charged the moment they tap. If your page is still loading when they give up, you have paid full price for a visit that never happened.
- Ads for care you don’t offer A long day care centre paying for “after school care” searches, or the reverse. The click costs exactly the same and the enrolment was never coming.
Enrolments you can point at.
Every enquiry traced back to what caused it, so you know which suburbs, which words and which times of year actually fill rooms — and which ones you have been paying for out of habit.
Then a plain update each month: what it cost, what came back, what I changed and why. No dashboard to learn and no jargon to decode. If a month was poor I will tell you it was poor.
Month to month, and the account stays yours.
No lock-in and no minimum term. The Google account is in your name and stays in your name whether we work together for a year or for a month — if you ever leave, you leave with everything, including the history.
Fifteen minutes about your centre. If it turns out nothing is wrong, I will tell you that and we can both get on with the day.