Digital marketing for
Paid ads, websites and design, run month to month by the same person you first spoke to, with every enquiry traced back to the dollar that caused it.
- Month to month, no lock-in
- Your own dedicated strategist
- An eight-week strategy plan up front
- Fortnightly reporting in plain English
Paid ads, websites and design.
The ads bring people to the website, the website turns them into enquiries, and the tracking shows which of it worked, so the three are built to work together. I offer services that specialise in all three: hire me for one of them, or for the lot.
Paid ads
Run month to month, with every enquiry traced back to the ad that caused it.
Paid ads are the sponsored results at the top of a Google search, the ads before a YouTube video, and the promoted posts in a Facebook or Instagram feed. You pay for every click, so the work is making sure each one comes from a person who could become a customer, and counting what happens after they land.
Web development
Sites that load fast on a phone, can be found, and record where every enquiry came from.
Web development is building or repairing the website itself: the pages, the forms, the speed, and the tracking underneath. Most sites do not need replacing. They need to load faster, make enquiring easier, and tell you where each enquiry came from. Where a full rebuild is the right answer, it gets built that way from the start.
Design and UX
Laid out around what the visitor came to do.
Design and UX is how a page looks and how easily a visitor can use it: what they see first, where the phone number sits, how the enquiry form reads. A page you are already paying to send people to is usually the cheapest thing to fix and the one that moves the most, because most enquiries are lost after the click, not before it.
What I usually find when I take an account over.
Three things. None of them is exotic, and none of them needs a bigger budget to fix.
- Money going to searches that were never going to produce a customer The wrong service, the wrong suburb, people after a job, people after a phone number they already have. Every one of those clicks costs the same as a real one. The budget is almost never the problem. Where it is pointed is, and pointing it somewhere better costs nothing extra.
- A landing page that loses the enquiry after the click The ads can be doing their job and still produce nothing, because the page people arrive on is where the enquiry actually happens. If it is slow, or the phone number is buried, or the form is hard work, the click was paid for and the enquiry never arrives. That is design work, and it is usually the cheapest fix on this list.
- Ads running, and nothing at all reporting back The most common of the three. The ads are live and spending, and the account cannot name a single enquiry it produced, because the counting for calls, forms and bookings was never set up. Until that is fixed there is no honest way to judge any of the rest of it. This is the one I write about most: what has to be in place before an ad can be judged fairly.
An account I took over.
The budget was being wasted, and the searches it paid for were not producing customers.
60% was going to searches that could never produce a customer
$3,000 a month saved
$36,000 a year saved
That is one account, not a promise. What yours would look like depends on what you sell and who else is bidding.
How it works.
Book a call
Fifteen minutes, straight into my calendar.
We talk about what you need
What your ads and website are doing now, and whether it is worth running ads at all.
You get an eight-week strategy plan
Before anything is spent: what I would change, in what order, and what each step is for.
I start, month to month
A written update every fortnight, in plain English, and no lock-in contract.
An industry specialist, not an account manager.
I spent five years working in outside school hours care before I ever ran an advertisement. I know the industry from the inside, and that is why I brought the advertising work back to it.
Then I started running my own businesses and doing my own Google Ads. Most of the client work since has been for early learning centres, with schools and not-for-profits alongside them.
At a bigger agency your account passes through a lot of hands: a salesperson, an account manager, a strategist, whoever is free that week. The thinking gets lost in the handovers, and simple things take weeks because of them. Here there is nobody to hand your account to. The person you first speak to is the person doing the work, and anything you are unhappy with comes straight to me.
What it costs depends on the work involved, so the call is where we work out what you actually need. What each one starts at is on its own page: paid ads, web development and design.
Not for everyone. If my fee would exceed your ad budget, or you want a promised number of enquiries, I will say no on the call rather than take the work. At that budget the ads would cost you more than they bring back, and the money is better spent on making your website easier to find in the free search results. Saying so is better for both of us, and I will say it if it needs to be said.
Fifteen minutes online, whenever suits you. No camera needed: it is a conversation about what is happening now and what you need, not a pitch.