Most ad accounts aren’t managed. They’re left on.
Someone set it up, it started spending, and nobody has looked at it properly since. I take on a small number of accounts and actually run them — which starts with finding out what the current one is doing.
I run the account, and I tell you what it did.
Month to month, on the ads themselves — what they say, who sees them, where they land, and whether an enquiry that came from them can be told apart from one that didn’t. That last part is where most of the money is, and it is the part almost nobody is doing.
Before any of that, I look at what you have now and show you, so you can decide with something in front of you instead of a pitch.
Fifteen minutes, and I do the work first.
I look at your account from the outside
Your live ads, your website, what happens when someone clicks. No access to anything of yours, and nothing for you to send me.
You get a short video of what I found
Me on your screen, pointing at it. If nothing is wrong I will say so — that has happened and it is a fine outcome.
We talk for fifteen minutes, or we don’t
If it is useful, we talk about me running it. If it isn’t, keep the video. There is no second email.
Owner-operated businesses, one at a time.
Businesses where the person deciding on the ad budget is also the person running the place, and has neither the hours nor the reason to become an expert in this.
Right now that is mostly early learning centres — I have read 4,438 of their ads and measured 292 of their websites, which means I arrive already knowing what usually goes wrong in that industry rather than finding out on your budget.
Straight into my calendar. No form, no qualifying call, no sequence of follow-ups afterwards.